Those selling items online are using one of three vendors to peddle their products— Amazon, eBay and Walmart. These three retailers are considered the leading online retail stores “when it comes to gross merchandise volume,” according to “The State of Amazon Marketplace” report by Feedvisor.
“Amazon has become the go-to shopping destination — nearly three-quarters of consumers go straight to the platform when they are ready to purchase a product,” said Dani Nadel, President and Chief Operating Officer, Feedvisor. “For that reason, Amazon is the single most important tool for businesses to leverage today. An agile Amazon strategy can help sellers maximize their reach, relevance, and revenue, as well as drive optimal performance.”
Amazon is currently dominating the online retail space, experiencing its first $200 billion sales year in 2018. However, sellers are looking to Walmart and eBay to get goods off the shelf. The report states that nearly half of Amazon sellers sell exclusively on Amazon, which accounts for 80-100 percent of their total e-commerce revenue. Additionally, nearly three-quarters of Amazon vendors saw revenue growth in 2018.
“Although Amazon is the uncontested e-commerce leader and most coveted platform for sellers, many are selling on eBay and Walmart in addition to Amazon,” the report states. “Both eBay and Walmart comprise less than 20 percent of sellers’ total e-commerce revenue, for 53 percent and 46 percent of sellers respectively.”
With Walmart stepping into a new role of online shopping and one-day delivery, this could change Amazon’s foothold in the e-commerce marketplace. Additionally, Walmart is continuing to look for more vendors to sell products in their online space. However, the report states that many of those who sell on Amazon are showing more loyalty to the online retail giant.
According to the report, two in five Amazon sellers do not plan on expanding their e-commerce to other marketplaces, such as Walmart or eBay, an increase of 5 percent from 2018. “Similarly, the percentage of sellers who plan to expand to Walmart (17 percent) and eBay (10 percent) declined from last year, by 8 and 9 percent respectively,” the report states.
The Amazon Marketplace is a source of tremendous opportunity, but it is also complex and ever-changing — our analysis found that the majority of sellers need help managing their Amazon operation, Nadel said in a press release.
“With support from intelligent, AI-driven technology, data, and industry experts, sellers can accurately measure their end-to-end performance and develop strategies to stay one step ahead of the competition,” Nadel said.
As 2019 becomes a battleground for the e-commerce realm, Amazon may see more competition from Walmart and others moving into the delivery sector. With these new services, vendors may look to sell on Walmart’s platform or sell on both platforms as a way to gain more revenue. If Amazon can keep up with its new one-day delivery promise on Prime orders, it may sweep away the competition. To compete with Amazon, other retailers may need to take on more engagement measures.
“To navigate the dynamic e-commerce landscape and keep pace with Amazon, sellers need technology and deep expertise to differentiate themselves, accurately measure their end-to-end performance, and engage with new and repeat customers,” the report suggests.
Sources, Globe Newswire, Feedvisor