Kelly Bennett Steps Down from Position as Netflix Chief Marketing Officer

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Kelly Bennett Steps Down from Position as Netflix Chief Marketing Officer
Photo Credit: Netflix

Netflix announced March 11 that Kelly Bennett, who started with the streaming service in 2012, will be leaving his role as chief marketing officer.

According to a report by CBNC, Jonathan Friedland, head of Netflix’s communication, left in June after making insensitive comments during a team meeting. In August 2018, chief financial officer David Wells stepped down, being replaced by Spencer Neumann, according to the report.

Bennett, 46, will remain in a transitional role until a new CMO is selected, according to Netflix. Bennett led the company’s marketing efforts as it grew from 26 million to more than 139 million paid members in 2019 and pioneered the company’s campaigning approach to the launch of its original content.

Netflix CEO Reed Hastings said Kelly Bennett has been absolutely transformational for us as we expanded our member base in the US and globally, and particularly as we transitioned into being a leader in original series and films.

“He has been a source of inspiration both inside Netflix and in presenting our brand to the world, and we are thankful for his enormous contributions,” Hastings said.

Kelly Bennett Steps Down from Position as Netflix Chief Marketing Officer
Photo Credit: Shutterstock

Bennett said the past seven years have been the most rewarding of his professional life, and Netflix is at the top of its game, which is why this was the right moment for him to retire.

“I am immensely proud of the team we have built and all that has been accomplished during my time here — and I will continue to be Netflix’s greatest fan,” Bennett said.

Bennett told Variety that he will likely never work full-time again.

“That’s not something I’m particularly interested in,” Bennett said in an interview with Variety. “I’m definitely going to spend some more time with my family,”

Variety reported that Bennett executed Netflix stock trades that netted him $3.36 million in October 2018 in information presented in SEC filings.

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