Since 2016, the bigbox retail store Target has promoted a car seat trade-in program, offering moms and families 20 percent off coupon to purchase their next car seat, car seat base, travel system, stroller or baby home gear.
The program, which ran from April 22 to May 4 this year to date has recycled more than 7.4 million pounds of material through this recycling program. The store recycles all sorts of car seats for customers to recycle and purchase the right type of seat for their growing child. Target teams up with Waste Management to recycle the car seat materials.
“They’ll turn the car seats into new products like pallets and plastic buckets, as well as construction materials like steel beams and carpet padding,” Target wrote in a release. Since the program first started in April 2016, more than 306,000 car seats have been recycled as of September 2018.
During the event, customers could go to their local participating Target and bring their car seat to the drop-off box located near guest services. Guest Services would give a coupon to the customers who dropped off a seat and they could use it in store or online.
Through this program and other energy-saving initiatives, for four years in a row, Target has received the ENERGY STAR Partner of the Year.
“More than 1,500 of our buildings have earned ENERGY STAR status—the U.S. Environmental Protection Agency’s certification of energy efficiency,” Target wrote in a release. “Not only that, we’ve already reached our goal to certify at least 80 percent of our buildings by 2020.”
Most curbside recycling programs do not take in old car seats to be recycled. Target’s program offers customers a way to not only reduce their waste but to receive a new car seat that fits their child and ensures their safety. This helps keep materials in the car seats from ending up in landfills and adds an extra bit of sustainability.
“We’re always looking for ways to make the lives of our guests easier and we’re proud to be able to help them reduce household clutter in a responsible and environmentally-friendly way,” said Michelle Wlazlo, senior vice president of apparel and accessories at Target, to SheKnows.com.
About 18 states offer car seat recycling services, so Targets initiative helps spread recycling efforts nationwide. Target will accept and recycle all types of car seats, including infant seats, convertible seats, car seat bases, harness or booster car seats and car seats that are expired or damaged, according to Target.