Glendale, Arizona has recently undergone a change in their city logo. By June, the new logo is set to take over. This logo features and uppercase “G” in the colors of gold, red and gray. So far, city council members are not impressed with the outcome, for several reasons. Apparently the logo was finalized by staff, which went against two important details in the contract for redesign. The public was supposed to be surveyed, and included in the design. Councils final approval was also to be in place before the logo was to be finalized. They feel that neither of those components happened.
Glendale’s current logo, of three pillars is said to symbolize what the city was built on; citizens, business and government. The tree pillars also visually have similarity to the pillars found at City Hall in Glendale. A new logo was brought to the table for a few reasons. Glendale has been using its current, three pillar logo for the last 30 years, and they feel the city has had a lot of forward momentum in the past 10 years plus. A new city website, encompassing the cities entertainment destination qualities will be launched in June. The new logo was intended to be a part of this launch.
Some of the upset over the logo was simply that council members were underwhelmed with the design after paying $65,000 to the design company, Catapult Strategic Design. Another factor was the logos resemblance to the Google logo. City council also feels that the logo doesn’t represent what was discussed in meetings. The logo was to encompass forward motion, as Glendale is moving forward as a big city place with a home town feel. Supposedly the breaks in color on the new “G” logo were meant to represent this forward motion. The gold on the logo serves as a representation of the towns aspirations, and the red was to symbolize business and the gray to symbolize government. Although those elements were discussed in design meetings, some council members don’t see this reflected in the new logo.
The new city logo is also quite similar to the new Glendale Chamber of Commerce logo, also a “G” , broken into two colors; orange and blue. The chamber has been working with a different design company on the project since October.
Not all council members share the disappointment. Some find the logo new, fresh and bright as expected. The logo design project fell behind, therefor, the time allotted to public survey and opinion was cut short. Council member opinions of whether the logo should be surveyed vary, however, it was stated in the contract and then fell through due to time constraints.
To read more on the topic, and to hear what council has to say, visit https://www.azcentral.com/story/news/local/glendale/2019/03/28/glendales-new-city-logo-looks-just-like-googles-icon-and-council-didnt-have-say/3282866002/