Want to make a quick $25 usable at Amazon.com?
Through Amazon’s Real World Image Study and Body Labs, the online giant is asking to 3-D scan people’s bodies in exchange for a $25 gift card to Amazon.com. However, the offer only lasts until June 30 and is being conducted in New York.
The company is currently offering this in two New York City-based locations in order to “learn about diversity among body shapes” according to an ad for the exchange. The 30-minute sessions get information such as individuals height and weight, a 3-D photo scan and video in a participant’s everyday clothing, 3-D scan of an individual in formfitting clothing that Amazon provides.
The ad indicates that women will be scanned in a bikini or form-fitting shorts and a sports bra if a participant so chooses. According to Mashable, Amazon asked individuals who participated in this project to sign a non-disclosure agreement, “requiring them to keep everything they experienced or learned during the session to themselves.”
Amazon acquired Body Labs, the company that is conducting the 3-D scans of individuals, in 2017. The company can create three-dimensional models that could be used to try on clothing, according to Mashable. TechCrunch reported this acquisition of Body Labs at nearly $70-$100 million cost.
Amazon could be using this technology to expand upon its fashion and clothing services such as Amazon Fashion and Prime Wardrobe in which customers can choose up to eight items that are sent to their door and they pay for the ones they keep. The beta-test of Prime Wardrobe launched in 2017 and officially opened up for all Prime members in June of 2018.
A Coresight Research survey indicated that Amazon is also America’s most-shopped clothing retailer as of March 2019 with its newly launched Amazon private label one of the top-selling brands.
“Amazon’s private-label collections as a group comprise the fourth-most-bought clothing or footwear “brand” on Amazon and one in six Amazon apparel shoppers surveyed said that they have bought Amazon private-label apparel in the past 12 months,” the report suggests.
As Amazon continues to dominate the online retail space, offering new and exciting ways for customers to interact with products. 3-D body imaging software may make it easier for the company to have less returns and hassles if users virtually “try-on” clothes before they buy. In any case, Amazon is using new technology to further its reach and find new ways to entice customers.