Apple Works to Decrease Environmental Footprint

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Daisy, Apple’s recycling robot, will now disassemble used iPhones returned to Best Buy in the US and KPN in the Netherlands.
Apple.com - Daisy, Apple’s recycling robot, will now disassemble used iPhones returned to Best Buy in the US and KPN in the Netherlands.
Daisy, Apple’s recycling robot, will now disassemble used iPhones returned to Best Buy in the US and KPN in the Netherlands.
Apple.com – Daisy, Apple’s recycling robot, will now disassemble used iPhones returned to Best Buy in the US and KPN in the Netherlands.

As the threat of climate change looms over the future of business and all matters of life, many look to act more environmentally responsible in their business practices and production.

Apple released its 2019 Environment Responsibility Report April 18, showing information detailing the brand’s sustainability efforts. The 87-page report highlights change the company made in 2018 as well as future initiatives to reduce the electronic device producer’s environmental footprint.

The brand has already achieved its 2018 goal of powering its operations with 100 percent renewable energy. This initiative expands across 43 countries in Apple facilities. The brand also established a program to use recyclable aluminum to make the casing on Macbook Airs and Mac Minis.

“Their enclosures are made from 100 percent recycled aluminum, without compromising strength or finish,” Apple wrote in a release. “In so many ways, the most advanced products are the ones that make the least environmental impact.”

Lisa Jackson, vice president of environment, policy and social initiatives at Apple, wrote that the company is also including other manufacturers who contribute to Apple’s products into its sustainable efforts.

“To date, more than 40 suppliers have made commitments to join us, putting us well on track to exceed our goal of putting 4 gigawatts of clean energy online by 2020,” Jackson wrote.

Some of the key highlights from the report note that Apple has decrease product energy usage by 70 percent and reduced its carbon footprint by 35 percent in 2018.

“We’ve significantly reduced our carbon emissions: by 64% since 2011 for Apple’s direct operations and by 35 percent for Apple’s entire footprint since it peaked in 2015,” the report suggests.
Apple will also invest in 485 megawatts of renewable energy products in China as well in an effort to reduce upstream supply chain emissions, according to the report.

“Forty-four Apple suppliers have committed to power all of their Apple production with 100 percent renewable energy,” the report states. “With these pledges, we are on track to far exceed our 2020 goal to bring 4 gigawatts of new clean energy into our supply chain.”

Apple also announced it was expanding its global recycling program, adding up to four times the number of locations U.S. customers can recycle their old products at. The company created Daisy, a recycling robot, that disassembles iPhones for recycling or finds select phones that can be refurbished and sold at Best Buy.

Daisy is capable of disassembling 200 iPhones per hour.
Apple.com – Daisy is capable of disassembling 200 iPhones per hour.

“Apple has received nearly 1 million devices through Apple programs and each Daisy can disassemble 1.2 million devices per year,” Apple wrote in a release. “In 2018, the company refurbished more than 7.8 million Apple devices and helped divert more than 48,000 metric tons of electronic waste from landfills.”

“Advanced recycling must become an important part of the electronics supply chain, and Apple is pioneering a new path to help push our industry forward,” Jackson said. “We work hard to design products that our customers can rely on for a long time. When it comes time to recycle them, we hope that the convenience and benefit of our programs will encourage everyone to bring in their old devices.”

Read the full report here: apple.com/environment/pdf/Apple_Environmental_Responsibility_Report_2019.pdf

Photos and source: apple.com

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